Category: Web Design

You launched a website, now what?

Web Design
Post Launch Strategies

Post Launch Strategies

You went through the daunting process of creating a website. You worked through a site outline, designs, working prototypes and content creation. The website went live and the project is completed.  Or is it?

How it’s always been done.

There is a prevailing school of thought by businesses that websites are finite projects. Meaning, there is a beginning and an end. But what if I told you that your website actually serves your organization better if it is considered an organic project, ongoing? Think about it, we pick up so much of our marketing strategy from the world of print.  You design a brochure, get it printed and delivered. Out of sight, out of mind. Web is not like print because it has the amazing capability to be ever changing, evolving and improving. It is a living and breathing document and I’d bet you have a substantial audience that is looking at it daily. DAILY!!!

A fresh approach.

How can you capitalize on the potential of your website after you’ve launched it?  We think that with a well planned set of goals and a flexible budget you can maximize on the advantages your website can lend. Let me challenge the common school of thought on website project.

Website project “every” 4 years.

Build a website, perform minimal content changes to keep the site accurate for four years, then start all over with a fresh design and maybe a new approach.

Website project “over” 4 years.

Build a website and immediately implement yearly strategies and goals for the website. Four years later, your website is just as contemporary as the day it launched, it’s kept up with technology, you have addressed all the feedback from four years of user testing, and your message has matured to the point it is converting visitors into solid leads.

Things to consider.

So what does this approach look like and how can it be done? I will say, it requires your vision for the website to be fluid and big picture.  It also requires your view of the website to be a value rather than a cost. It is an amazing flexible tool that leverages so many components to achieve a multitude of goals.

General Process
  1. The website at it’s initial launch is considered a starting point and not an end in itself.
  2. After the website launch, establish ways to gather data about the audience and usage of the website.
  3. Set a date within 6 month to a year of the site’s launch to review data and create a strategy for moving into the following year.
  4. Establish desirable and reasonable outcomes.
  5. Prioritize goals that meet those outcomes to fit within an achievable timeline and budget.
  6. Set a schedule to implement the improvements and changes.
  7. Wash, Rinse and Repeat.

The long term approach has the amazing ability to educate you about your audience. There is a wealth of opportunity to engage your customers while keeping them interested in your message. It is purpose driven the entire time and shows your audience you are thinking about them in tangible and specific ways.

Come talk to us and let us help you with your website future. We’re your premier Lubbock web design studio.

Hartsfield (Website) Design

Services, Web Design
We Design Websites, Good golly Miss Molly!

Most people recognize Hartsfield Design as a Lubbock print design and branding studio. But few people know about our other specialized services.  I think even people that know our company would be surprised how diverse and multi-disciplined we are. We’d like to start a series of posts by introducing you to one of our more nerdy services.

We design website y’all!

That’s right, we are a fully functional web design studio. We build websites of many sizes and for a wide variety of needs. We make all our websites mobile-friendly and we design every site from scratch right here in Lubbock. We are not only a Lubbock web design company, we design websites for many of our neighbors across the panhandle. We’re even considered an Amarillo web design studio.

Design Nerds, not Geek Squad.

Remember, Hartsfield Design is a design studio. Our focus is on well designed, easy-to-use website solutions. We are not a computer or networking company. Many people think that because we build websites, we also manage emails, set up networks or kill computer viruses. Eew, no way!

How we roll.

We build branding-centric, user focused, mobile-friendly and purpose driven websites for businesses and non-profit organizations.  Our websites are contemporary, made with modern web standards and are maintained proactively to make sure they keep up with hardware and software changes.

We believe two very fundamental thoughts about web design:

  1. Content is supreme over any other elements on a website. If it hinders content, it’s useless. Every tool or feature we use is judged on how effective it supports the website’s content.
  2. Users rule. We design websites with a strong emphasis on creating a rewarding user-experience. If your audience can find what they need on your site with ease, you win. Every single time.  We work hard to find a healthy balance between client needs and user concerns.

Hire likable people.

Our meetings are more about problem solving and creativity rather than a car salesman experience. Come sit down with us. We’d love to hear about your business and talk about how using web technologies can help you meet your goals. We know we are not the right fit for everyone, but when we are, it’s awesome.
If you are outside Lubbock but still in the Panhandle area, no sweat. Give us a call and let’s figure out a way to meet or chat.  We like road trips.