The School of Art came to us to create something conceptual, awesome, and very creative… NO PRESSURE! Wanting to impress the most creative department on Texas Tech campus, we tried our hardest to do just that.
After our first meeting, we realized this poster could go in so many different directions. Here are a few ideas we brainstormed and even designed mockups for:
- Clean, simple, abstract & edgy
- Something following their Live.Learn.Create. campaign
- Artsy quotes or student quotes
- Using work from different departments
This was a tough one. Some of the issues we faced were:
- Creating something that would appeal to all potential students and the SOA staff and instructors
- It needed to appeal to all interests (photography, painting, drawing, etc)
- It needed to be conceptual AND still look pretty
Here are some initial mockups we presented:
Change In Direction:
After MANY meetings, phone calls, brainstorming sessions, mockups and cups of coffee, we decided to take a step back and instead look at something outside of the artist’s works or minimalist design. We looked at the tools.
The SOA was generous enough to let us stop by and pick up a HUGE box of tools – items owned personally by many of the professors, as well as tools students use daily to learn and create with. This poster would not exist (or have as much personality) without them, and we’re so thankful for their willingness to help us out here.
With our big box o’ tools, we started setting things up. We didn’t want to simply scatter things around or photograph them individually. We knew the perfect answer. The Double T – the symbol of Texas Tech.
After hours of going through the tools and figuring out the perfect ones to create with, we came up with our final design. And the rest was history.
Here is the final product and the process behind the masterpiece: