You launched a website, now what?

Web Design
Post Launch Strategies

Post Launch Strategies

You went through the daunting process of creating a website. You worked through a site outline, designs, working prototypes and content creation. The website went live and the project is completed.  Or is it?

How it’s always been done.

There is a prevailing school of thought by businesses that websites are finite projects. Meaning, there is a beginning and an end. But what if I told you that your website actually serves your organization better if it is considered an organic project, ongoing? Think about it, we pick up so much of our marketing strategy from the world of print.  You design a brochure, get it printed and delivered. Out of sight, out of mind. Web is not like print because it has the amazing capability to be ever changing, evolving and improving. It is a living and breathing document and I’d bet you have a substantial audience that is looking at it daily. DAILY!!!

A fresh approach.

How can you capitalize on the potential of your website after you’ve launched it?  We think that with a well planned set of goals and a flexible budget you can maximize on the advantages your website can lend. Let me challenge the common school of thought on website project.

Website project “every” 4 years.

Build a website, perform minimal content changes to keep the site accurate for four years, then start all over with a fresh design and maybe a new approach.

Website project “over” 4 years.

Build a website and immediately implement yearly strategies and goals for the website. Four years later, your website is just as contemporary as the day it launched, it’s kept up with technology, you have addressed all the feedback from four years of user testing, and your message has matured to the point it is converting visitors into solid leads.

Things to consider.

So what does this approach look like and how can it be done? I will say, it requires your vision for the website to be fluid and big picture.  It also requires your view of the website to be a value rather than a cost. It is an amazing flexible tool that leverages so many components to achieve a multitude of goals.

General Process
  1. The website at it’s initial launch is considered a starting point and not an end in itself.
  2. After the website launch, establish ways to gather data about the audience and usage of the website.
  3. Set a date within 6 month to a year of the site’s launch to review data and create a strategy for moving into the following year.
  4. Establish desirable and reasonable outcomes.
  5. Prioritize goals that meet those outcomes to fit within an achievable timeline and budget.
  6. Set a schedule to implement the improvements and changes.
  7. Wash, Rinse and Repeat.

The long term approach has the amazing ability to educate you about your audience. There is a wealth of opportunity to engage your customers while keeping them interested in your message. It is purpose driven the entire time and shows your audience you are thinking about them in tangible and specific ways.

Come talk to us and let us help you with your website future. We’re your premier Lubbock web design studio.

Scratch Without The Sniff

Case Study, Print Design

We have a new print option for you, scratch-off printing! It may not do much for that itch you had for the past few months, but they can be a fresh way to get your customers excited and engaged with your products and services.  Take a look at what we designed for Sola Salon Studios. These cards are handed out when Sola customers get their hair cut (or all of them cut, har har har). The customer can then scratch off the gold circle and receive one of several discount amounts off of in-store retail products.

Come see us and we’ll find a way to rekindle the itch back into your customers.

Hartsfield (Kiosk) Design

Kiosk Design, Services

Some people call them kiosks, interactive displays or even touchscreen deely boppers. Whatever they are called, they’re pretty cool. Almost everyone in our society understands the basics of an interactive display. In 2015 we are overwhelmed with the concept of touching bright flat screens for various uses. Even two-year-olds can be seen at the grocery stores swiping through pictures or tapping on virtual objects. It’s the FUTURE, Future, future.

We recently wrote a post about our website design services and if you haven’t read that one, we think you’ll be pleasantly surprised by the way we design for the web. But for now, we’d like to tell you about another service that really brings the “cool” factor. Interactive kiosk design.

Screen Shot 2015-10-27 at 3.44.49 PM

What is an Interactive Kiosk?

Basically, they are touch-screen displays that allow users to access content or see multimedia on demand while on location. They are usually mounted to a wall or placed onto a cabinet or stand. Typically kiosks are placed in public spaces in order to engage with an intended audience.

What can we do with it?

The use of an interactive display is really dependent on the need and the creative spirit. Most people that request a kiosk are looking to dynamically enhance a specific environment or space for their customers. Listed below are just a few ways kiosks can be used.

Donor Displays:

Donors can be listed and buttons can be created to view a biography or reason why the donor supports your organization. Nothing says you appreciate your donors more than a public display of their benevolence.

Award Recipient Catalog:

We can design a kiosk that visitors can see those honored through your organization. These are great for continuing to honor these people of value. It also acts as a public display of your astute record keeping.

Informative Aid:

Keep your customers informed or entertained while they are in your waiting area or public space. Educate them about who you are, what you do and why it matters. You’d be surprised what they don’t know and more surprised about what you’ve never told them.

Trade Shows:

Do you know that moment when you are talking to a potential customer at your booth and another one or two people show up. You can’t just stop talking and start over. An interactive kiosk gives people multiple ways to get informed at one location. They can be a great supplemental aid while you make valuable connections.

Exhibit Enhancement:

Take your exhibit to the next level by providing more variety to your information distribution. Don’t just expect people to get it. Educate them. Even something as basic as a set of videos on an interactive kiosk will make your exhibit more interesting and informative.

Our Approach.

Users rule. Yes, you have a message or specific intent, but the end-users are the most important point to consider. Your kiosk has to be both engaging and very simple at the same time. It has to be intuitive to a variety of people. And lastly, you always hope it is rewarding.

We love what we do and we are really good at it. Come chat with us and see if an interactive kiosk is something that you have been needing.

Visit our kiosk page to see examples of some of our projects.

See Kiosk Page